Putting It All Together

By now we have all probably been overwhelmed by the sheer number of social media and marketing tools and sites available to us in our internet marketing plan. Even once we carefully evaluate and choose the tools most applicable to our business marketing plan, how in the world are we supposed to keep up with them all? Must we log onto every site and every tool every day or even multiple times of day? This would be a huge undertaking and could be very inefficient and time consuming. This is where aggregators come into play.

Aggregators allow you to compile the information you need into one place. If you have ever customized your iGoogle page or your MyYahoo page, you have used an aggregator. Yet there are many different types of aggregators to serve your individual needs.

Digg combines the best rated news and videos on the web, as rated by other members. It works well with most social media platforms and blogger sites. It can be very helpful for keeping up with the competition and for disbursing information about your company. Similar is Reddit, which is a news site driven by readers postings of links on the web.

FriendFeed, Google Reader, iGoogle, MyYahoo! are all aggregators which compile your customized sites and information on one page so that you can easily keep track of postings, news, financial events, competitors, and much more. These make life so easy, as you don't have to log on to all of the sites you are keeping up with individually - you can see a brief of each and expand as needed.

Aggregators make life easy. Explore them, try them out, get to know how to use them to your advantage. This is the way to pull it all together. Good Luck!

#cgs2069 - Donna Holmes