Livecasting...Creating a Smaller World :)

As Social Media platforms enable people across the world to connect and communicate in new and innovative ways, and sharing in the process can be exciting and rewarding. By definition livecasting refers to any kind of audio or visual sharing that is done over the internet. Given the
popularity of putting video or audio out into the Internet (and the lure of
having a video go viral) there are many kinds of multimedia livecasting sites
available, You Tube and Skype are just a couple.

YouTube (http://www.youtube.com/) is of course the leader in livecasting sites featuring pre-recorded videos in a variety of categories and genres. YouTube has become so successful it is now
viewed in new media marketing as a crucial component in any social media mix. From starving artists, proud parents, creative minds and Fortune 500 Companies are all using You Tube to get their faces and products in front of as many people as possible with little or no cost.

Skype (http://www.skype.com/) probably the number one recognized platform for multimedia livecasting which enables users to have a life voice conversation utilizing voice over IP
technology (VOIP) or projecting live video and audio streams in real time. Skype moves beyond the conventional phone and allows real time video feed along with the audio feed to give users face-to-face conversations with friends, family and others around the world…and it is FREE for use between Skype account holders. The only requirements are an internet connection, a webcam, and an account with Skype.

Clara meets her Great-Grandparents for the first time....

The world is a smaller place because of this kind of technology being available to the general public. From meeting friends and family, to business communication the opportunities to go beyond the written word promotes better communication and understanding wherever and whenever it is used. The down side to this form of Social Media only comes from the evil in the world and the potential to spread that message also.

Karen Bellman